Georgetown Strategy is a new consulting firm which I designed the logo for. The client approached me with simply a color palette and a name, and left the rest up to me. When I asked to see any symbolism or meaning she would like the logo to convey, she expressed unity, loyalty, and her hometown, Georgetown, Guyana.

Upon researching Georgetown, I was particularly inspired by the unique colonial architecture, and decided to incorporate it into the graphic mark. We went ahead with the clocktower of Starbooek market, an iconic sight of Georgetown. After some iterations of the art style, I chose a realistic and simple approach, keeping minor details from the clocktower and emphasising on its form.